POPxo is about relationships and friendships, the clothes you wear, the brands you love, and all your health and beauty questions. It's about POP culture, it's POPular, it's fun, dynamic and energetic - all that the modern Indian woman needs. And it's brought to you with love - xoxo!When founders Priyanka Gill and Namrata Bostrom started working on the idea in 2013, they were both looking to fill the content vacuum that exists online for Indian women. So in a bid to solve it, they began to flesh out the idea and concept. Endless brainstorming sessions were followed by extensive research and number crunching. Once the idea was solid, it was time to form a company, which led to the mixed joys of incorporation, legals, setting up bank accounts and hiring a team ...A year and a half later, the team is growing rapidly, with a brand new office in the hip Hauz Khas Village in Delhi. Alongside, we've built a 40 member strong Influencer network of fabulous, successful women who are editors, artists, designers, entrepreneurs and the country's top bloggers.POPxo has also been a pioneer in capturing street style, including looks sported off-the ramp at Lakme Fashion Week. We've launched innovative digital campaigns with brands like Vero Moda and Swarovski and even organised the first ever fashion show featuring Pakistan's top designersFrom an idea to a product to becoming one of India's hot digital media brands, the journey has been fun, exhausting, sometimes infuriating but above all extremely rewarding!Welcome to THE platform for India's digital generation!