The founding team spent over 15 years each in the industry before heading out on their own to solve a business problem in Sales and Marketing. Long years in sales, marketing and technology roles helped us build a scalable enterprise grade technology solution to a marketing problem. Only very large companies could use marketing automation tools and agencies to drive their digital marketing programs. Smaller companies struggled to find time and money to spend on an area they could not ignore any more - digital marketing. We looked at the core of a digital marketing journey - a company's website and marketing content. How could we help companies build and promote marketing content and how could we help convert visitors to leads. While marketing is also about branding, for most businesses qualified leads is where rubber meets the road. We thus kept lead generation, nurturing and closure as the final desired end when we built the software. And our customers thank us for the same.