�That�s been one of my mantras � focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it�s worth it in the end because once you get there, you can move mountains.� -Steve JobsYes. We are truly inspired by Steve Jobs, in almost everything that we do.We are not a technology company trying to work out business solutions. We are a business focused company with incredible domain expertize in Sales, Marketing & Operations, which really knows technology . We simplify, add value and bring about a transformational change in the way we drive business.If that was a serious credentials pitch , let us tell you in a simpler way how can we be the best people you can bet upon, to give you truly amazing solutions for your business.We are a bunch of highly successful corporate professions (..we were, actually !) who decided to quit our exciting careers in favor of a more exciting journey of being entrepreneurs. No one would know gaps and opportunities in Sales, Marketing and Operations like we do. We have continuously and consistently used it throughout our careers to maximize the outcome of our efforts. With this specialization, when we met our friend technology specialists, we were amazed by the possibilities of using IT to transform business processes and outcomes. We decided to apply technology to our specialization, giving the combination a new name, �Applicate�.Applicate makes it simple to act up on complex business gaps and opportunities . And we do this in amazingly simpler ways by applying technology to our diverse domain knowledge (we are tempted to write expertize). With this �Combinatory Play� which Einstein thought is the secret of genius, we keep churning out incredibly �useful� and �innovative� solutions as we encounter business problems. Did we talk about the product, as in what we really do? Hmm, we make Mobile and Web Based solutions which can excite you when you know it and delight you as you experience it. Really!!