Fractal Analytics

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Fractal Analytics' flagship Customer Genomics� solution helps marketers learn complex customer behavior at an individual level. Its proprietary pattern recognition and machine learning algorithms learn from every transaction and customer interaction, including social media, helping marketers build a complete view of individual customers across attitudinal and behavioral dimensions. In June, global private equity firm TA Associates acquired a minority stake in the company for an investment of $25 million, and in May, information technology and research advisor Gartner named Fractal as a top five "Cool Vendors in Analytics, 2013.

Owners
  1. Srikanth Velamakanni
  2. Pranay Agrawal
Venture Capitals
  1. Khazanah Nasional Berhad
  2. Aimia